Melissa’s Produce’s 2nd Annual Family Baking Challenge with Robert Schueller

SoCal Restaurant Show

“Melissa's Produce invites shoppers to join the Family Baking Challenge this Holiday Season. Melissa’s Produce is excited to announce its Family Baking Challenge, a fun engagement campaign inviting to connect with consumers through Melissa's signature specialty ingredients at retail produce departments across the USA. Set to run from now to December 28, 2024 this contest is geared towards inspiring creativity in the kitchen and offering over $2,500 in prizes for participants.”

“Melissa's Family Baking Challenge encourages consumers to "show off their baking skills for a chance to win big for the family" by exploring new flavors and culinary possibilities. By scanning the QR code on in-store POS materials, shoppers can sign up directly on Melissa's website. Weekly recipe challenges will be sent to participants, who can then share their creations on Instagram, Facebook, or X, using the hashtag #FamilyBakingChallenge. Participants will automatically be in the running for a selection of culinary prizes, including those from Bob’s Red Mill and Beemster Cheese.”

“A few of the highlight ingredients in this year’s challenge include Melissa’s flawless Butterscotch™ pears from South Korea, which bring a natural sweetness to any dessert, and the incredible Green Dragon® Apples from Oregon – a Japanese heirloom variety celebrated for its aroma and unique flavor. Contestants are encouraged to experiment, not just with sweets but also with savory dishes, using Melissa's specialty items like fresh chestnuts, organic Kabocha squash and Idaho-grown baby Dutch potatoes.”

Melissa’s resident “Prince of Produce,” Robert Schueller, is our guest explaining all the contest details.