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How to set up your brand architecture for success S2:Ep4
Manage episode 311078101 series 3082495
Sisällön tarjoaa Blirt and Blirt Consulting. Blirt and Blirt Consulting tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
This episode will take you through 4 ways to architect your brand strategy.
Almost every organisation gets this wrong at some point in their journey. In fact, we look at how leaders like Coke or BMW have made great decisions and bad decisions over the years in managing their brand.
This episode covers the four primary methods of brand architecture:
1/ Parent led
2/ Family of leaders
3/ Parent endorsed
4/ Lead individual
We look at examples of each type of architecture and discover how some of the best brands in the world have set up their strategy for success or failure.
Learn from the best and apply this to your business.
Find our more at www.blirt.co
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