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Navigating The CPG Environment: Turning Around a 25-Year-Old Craft Soda Biz (Jones Soda Co.) | 034
Manage episode 326657608 series 3234215
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Using their labels to democratize soda, Jones Soda Co. (aka the people's craft soda) made UGC cool before UGC was even a thing!
VP of Marketing, Maisie Antoniello, sits down with the eCommerce hustle to chat about modernizing the customer experience. Hosts Dani Portor-Condon and Andrew Christison talk about Maisie's favorite campaign initiatives, leveraging AR, and navigating the challenging CPG landscape.
Podcast listeners will get 10% off their purchase at jonessoda.com or myjones.com with code: HUSTLE10
Learn more about the eCommerce hustle: https://get.sendlane.com/37znFns
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