12. Ryan Cooley - Account Director/Producer

The Failed Experiment

Originally from Glendora, CA, Ryan Cooley is an account director, producer, and business owner of The Medium Creative Group, a creative agency specializing in still photography, video production, graphic design, Web design and more. Based in Costa Mesa, CA, Cooley and co-owner of the MCG, Luis Rodriguez works with clients such as Red Bull, Nike, American Honda, Toyota, Schwinn, Brixton, Cannondale, and more.
However, before the MCG was birthed, Cooley got his start in the motocross industry working at TransWorld Motocross Magazine as associate editor and then managing editor from 2003 to 2008. Cooley, Garth Milan, and Luis worked together at TWMX, building the magazine into the most creatively iconic and powerful publications within the motocross world. The three of them eventually parted ways from TWMX to start The Medium Creative Group. And, Cooley shares the journey at TWMX and why and how the MCG came to fruition.
For anyone in the creative world or looking to start their own agency, this is a great listen for you. Cooley candidly opens up about the trials and tribulations of operating and owning a small business in the state of California, keeping up with the trends, wearing many different hats on set, as well as diving into the early years of TWMX, his first-ever assignment for the magazine, and more.
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