The LEGO Group collaboration with Lauren von Stackelberg

The Sunflower Conversations

Join us as we welcome Lauren von Stackelberg, the Chief Diversity & Inclusion Officer at the LEGO Group, to the podcast to learn more about the new Sunflower customisable minifigures and LEGO sets featuring the official Sunflower.
Lauren leads us through the iconic toy brand’s disability inclusion journey that started in 2011 beginning with a LEGO DUPLO character in a wheelchair, expanding over time to include the first Minifigure in a wheelchair, hearing aids, cochlear implants, a Minifigure with visual impairment and a guide dog, Minifigures with prosthetics, stoma bags, innovative products like the LEGO Braille bricks, and today, the addition of the Hidden Disabilities Sunflower lanyard.
We hear why the Hidden Disabilities Sunflower is essential to the company’s progressive approach to supporting disability inclusion and reducing stigma and how it goes beyond individual toys but also includes the design of the sets to accommodate the characters within it.
For more information:
The LEGO Group
Hosted by Chantal Boyle, Hidden Disabilities Sunflower.
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Find out more about the Sunflower by visiting the website hdsunflower.com
Music by "The Emerald Ruby" Emerald Ruby Bandcamp and Emerald Ruby website

Luvut

1. The LEGO Group collaboration with Lauren von Stackelberg (00:00:00)

2. Lego's Disability Representation and Inclusion (00:00:30)

3. Lego's Sunflower Lanyard Inclusive Sets (00:14:43)

4. Lego's Commitment to Inclusive Play (00:25:54)