Episode 6: The Author Hustle

The Watchung Booksellers Podcast

In this episode of the Watchung Booksellers Podcast, authors Henry Neff and Cyndie Spiegel go beyond the art of writing to discuss the art of promotion. From presales to long after the launch, book promotion is hard but necessary work in a changing publishing landscape that requires more from the author than ever before.
Our Guests:
Henry Neff is the author and illustrator of seven fantasy novels, including the 5-book "Tapestry" series and his upcoming adult debut, The Witchstone, which releases on June 18. His work has received critical acclaim, won multiple awards, and been translated into nearly 20 languages around the world. Henry lives in New Jersey with his wife, two sons, and a pair of rescue pups.

Cyndie Spiegel is a sought-after speaker and the best-selling author of two books; Microjoys: Finding Hope (Especially) When Life Is Not Okay and A Year of Positive Thinking: Daily Inspiration, Wisdom & Courage, which sold nearly 300,000 copies in the United States and has been translated into multiple languages. She lives in New Jersey with her husband and two overly particular cats.

Books:
A full list of the books and authors mentioned in this episode is available here.

Resources:
Shogun
Jane Friedman Newsletter
Register for Upcoming Events.

The Watchung Booksellers Podcast is produced by Kathryn Counsell and Marni Jessup.

Recording and editing by Timmy Kellenyi, Bree Testa, and Derek Mattheiss at Silver Stream Studio in Montclair, NJ.

Original music is composed and performed by Violet Mujica.

Art & design and social media by Evelyn Moulton.

Research and show notes by Caroline Shurtleff.

Thank you to the staff at Watchung Booksellers and The Kids’ Room for their hard work and love of books!

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Social: @watchungbooksellers
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Luvut

1. Introduction: Henry Neff and Cyndie Spiegel (00:00:00)

2. Promoting Your Book and Brand (00:01:38)

3. Promoting Books Through Community Influence (00:07:42)

4. Strategic Collaboration for Book Launches (00:12:53)

5. Book Promotion and Author Engagement (00:21:58)

6. Book Promotion and Dealing With Criticism (00:28:53)

7. Building Community and Long-Term Success (00:40:34)

8. Favorite Books (00:42:58)

9. Upcoming Events and Credits (00:46:59)