Content Strategy: Takeaways from Social Media Marketing World 2016

This Old New Business with Jeff Korhan

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8+ y ago 31:34

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Frank Kenny has twice been a guest on the show. This week he graciously interviews me to discover and share the top takeaways from Social Media Marketing World 2016, which was hosted in San Diego, CA last week.

Now that Social Media Marketing World has grown to over 3,000 attendees from around the world, one might imagine it would be difficult to get results. However, with over 200 volunteers, hundreds of educational sessions, and many networking opportunities, just a little planning made it possible for me to accomplish my objectives.

The key was having a strategy and following it. And that is also my top takeaway from the event.

Content strategy isn't sexy, but it is indeed what everyone was talking about at this event. Listen to the audio as Frank and I discuss ideas from dozens of presenters, including one strategy everyone can implement: Taking the 3% Challenge.

Show Notes

For detailed show notes and relevant links to useful social media productivity tools, go to Content Strategy: Takeaways From Social Media Marketing World 2016

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