#304 - WE ARE TREVOR FARNES AND THE UNIQUE MTN OPS STORY

We Are Superman

Trevor Farnes founded MTN OPS, a self-described outdoor performance supplements company. You may ask why you would listen to a chat about another company in this crowded space, but you will quickly find out that MTN OPS is a very different kind of company. For one, their customers are not anonymous buyers but part of a community that shares experiences and triumphs. Interestingly, MTN OPS focuses on the hunting community, but their products are also extremely well-suited for any endurance athletes. It makes sense when you think about it, because hunters spend long hours and days in the field and require proper fueling. Trevor has also created a unique MTN OPS corporate culture that is based on 12 principles that begin with recognizing God, empowering their employees from what he calls the Four Quadrants of Life, and community service. This latter principle led him to create Operation Conquer Hunger, an organization that has provided six million meals to families in the United States and the African country of Malawi. This project was spurred by Trevor’s own life in which his prior business ventures failed and his ability to put food on his family’s table was in question. It’s an impressive operation that brings people together to assemble meal kits in various communities. What’s very cool is that MTN OPS donates a meal for every sale they make. I also like that they are very serious about testing and delivering on their formulations, especially in the wake of recent reports about a prominent company in this field that was not delivering what was promised on its packaging. This is a very interesting story about the birth of this company, which evolved from when Trevor created a concoction that helped prolong his father’s life, to locating in a historic building in a small Utah town where they are literally the only business, to developing this unique culture and community. I hope you enjoy hearing from this engaging, faith-based force in the performance supplements world.
Trevor Farnes
mtnops.com
Facebook and YouTube MTN OPS
Instagram and Threads @mtnops and @trevorfarnes
Bill Stahl
[e-mail]
Facebook Bill Stahl
Instagram and Threads @stahlor and @coachstahl
YouTube We Are Superman Podcast