Parhaat Grace Dempsey Podcastit (2024)

1
Choosing the Perfect Shopify Theme in 2024 27:10

4M ago27:10

27:10

Welcome to the Product Powerhouse Podcast! I'm Erin Alexander, your host. In this episode, we’re exploring how to choose the perfect Shopify theme in 2024. Key Takeaways: Understanding how Shopify themes work Why you need to look for essential features instead of focusing on how the theme looks How to find inspiration for your website The biggest d…

1
Celebrating 10 Years of Success with Tara Sutton Everything Done to a T 30:24

5M ago30:24

30:24

In this exciting episode of the Product Powerhouse Podcast, Erin chats with the incredible Tara Sutton, owner of Everything Done to a T. Tara shares her inspiring journey of building a successful online boutique that specializes in personalized, giftable items. From the early days of making Lego bags to navigating the challenges of running a full-t…

1
UPP 2024 Recap: My Takeaways from the Ultimate Product Party 17:55

5M ago17:55

17:55

In this episode of the Product Powerhouse Podcast, host Erin Alexander reflects on attending the 'The Ultimate Product Party' business conference in Orange County, California. She shares her top takeaways and valuable lessons learned including the importance of attending in-person events, and the joy of connecting with fellow product-based business…

1
Art Licensing: Adding a Splash of Creativity to Everyday Products with Leah Keggi 28:46

6M ago28:46

28:46

In this episode of the Product Powerhouse Podcast, host Erin Alexander introduces us to Leah Keggi, the talented designer behind CoastL Studio. Leah's modern beach lifestyle brand is inspired by coastal living and brings a touch of vacation to everyday life, even if you're miles away from the beach. She specializes in art licensing, allowing other …

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Everything You Need to Know About Shopify Email App 24:50

7M ago24:50

24:50

In this episode of the Product Powerhouse Podcast, Erin discusses the Shopify Email app and its potential benefits for business owners. She shares her own experience with email service providers and highlights why she decided to create a course on using the Shopify Email app. Here are the key takeaways from this episode: The Shopify Email app is an…

1
Strengthening Your Confidence with Mindset Coach Chantel Dempsey 27:00

7M ago27:00

27:00

Do you ever doubt yourself? Don't worry, you're not alone! I chatted with Chantal Dempsey, an award-winning mindset and confidence coach, and she assured me that self-doubt is something we can overcome. Overcoming self-doubt and building confidence is possible for everyone Changing perspective and focusing on strengths can help build confidence The…

1
We're Back! Behind the scenes of my podcast break 20:05

7M ago20:05

20:05

Welcome back to the Product Powerhouse Podcast! In this episode, host Erin Alexander opens up about her hiatus from podcasting, reflecting on where she's been and what she's been up to over the past 6 months. It's a refreshingly honest and vulnerable listen, as Erin shares her struggles and realizations that led to her return. The main topics cover…

1
Create An Effective Marketing Funnel and Content Strategy for Product-based Businesses with Ruthie Sterrett 43:25

1y ago43:25

43:25

In this episode of the Product Powerhouse podcast, we have a special guest, Ruthie Sterrett, the founder of The Consistency Corner, a content management agency for small business owners. Ruthie shares her expertise in content strategy and marketing, with a background in corporate retail marketing for over 15 years, Ruthie has developed a systematic…

1
Exploring Wholesale Options on Shopify 19:15

1+ y ago19:15

19:15

In today's episode, we dive deep into the various wholesale options available on Shopify. Whether you're a seasoned shop owner or just starting, understanding how to integrate wholesale into your Shopify store can significantly boost your business. We’ll explore three main methods: using discount codes, leveraging wholesale apps, and creating separ…

1
The Formula for a Successful Product-Based Business with Grace Hayden 36:23

1+ y ago36:23

36:23

In this episode of the Product Powerhouse Podcast, host Erin Alexander welcomes back Grace Hayden, a seasoned e-commerce expert and successful businesswoman. Grace shares her journey of building and selling e-commerce businesses, including her renowned Turkish towel company. Discover the insights and strategies she uses to create businesses with th…

1
Launch Your Shopify Store: 3 Tips from a Shopify Expert 15:12

1+ y ago15:12

15:12

In this episode of the Product Powerhouse Podcast, host Erin Alexander dives into the critical steps for launching your Shopify store, whether you're starting from scratch, switching platforms, or simply redesigning an existing site. These tips will help ensure your store is set up for success and ready to attract customers from day one. Tune in to…

1
Why a Money Plan is Essential for Growing Your Product Business with Sara Verheyen 27:11

1+ y ago27:11

27:11

In this episode of Product Powerhouse, host Erin Alexander welcomes Sarah Verheyen from Merish Books, a bookkeeping and CFO services provider for creative entrepreneurs. This episode offers valuable advice and practical tools for product-based business owners to take control of their finances and ensure long-term success. - Erin shares her personal…

1
7 Valuable Lessons I've Learned From Running My Business for 7 Years 24:58

1+ y ago24:58

24:58

In this episode of Product Powerhouse, host Erin Alexander reflects on the valuable lessons learned from running her business for 7 years. She shares insightful anecdotes and personal experiences that highlight the importance of celebrating success, surrounding oneself with a supportive network, and being resilient in the face of challenges. Erin e…

1
How an Organized Canva Account Helps You Create Better Designs with Brenda Cadman 39:44

1+ y ago39:44

39:44

In this episode of Product Powerhouse, host Erin Alexander chats with Canva expert Brenda Cadman about the benefits of an organized Canva account. Here are three key takeaways from the episode: - Cluttered workspace results in a poorer quality product as creators become frazzled looking for everything. Having a clean and organized workspace in desi…

1
How genuine connections and relationships can lead to fun collaborations with Kate De Palma 32:55

1+ y ago32:55

32:55

In this episode of the Product Powerhouse podcast, host Erin Alexander chats with Kate De Palma from Scented Designs all about the world of collaborations in business, discussing the benefits, challenges, and important considerations to keep in mind when working with other makers or small businesses. On this episode we cover … Importance of buildin…

1
How to Create Memorable and Stand-out Packaging for your Products with Denisa Parker 37:50

1+ y ago37:50

37:50

In this episode of the Product Powerhouse podcast, host Erin Alexander is joined by Denisa Parker, founder of Kind & Ivy Design Studio, to discuss the importance of product packaging and how to create memorable and stand-out packaging for your products. Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new str…

1
10 Product Page Must-Haves for Better Conversions 29:05

1+ y ago29:05

29:05

In this episode of the Product Powerhouse podcast, our host discusses the importance of having a well-designed product page and shares 10 essential elements for increasing conversions. On this episode we cover … The ten must have items you need to include on your product pages Why you need each item and how they help conversions Optional items you …

1
Mindful Customer Service: How to be a helpful human (even when customers are jerks!) 18:21

1+ y ago18:21

18:21

This is the 150th episode of the Product Powerhouse Podcast and we are talking about dealing with customer service mindfully as a small business owner! Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and ha…

1
Embrace Your Multi-Passionate Side As a Small Business Owner with Carley Zuercher, Founder of Canapy 39:03

1+ y ago39:03

39:03

Are you a creative product-based entrepreneur who struggles with keeping track of all the moving pieces in your business? The Product Powerhouse Summit kicks off April 18-20! Get your free ticket to this 3 day online event that will help you build, grow, and scale your product-based business. GET YOUR TICKET HERE In episode 149 of the Product Power…

1
Growing Your Online Shop in 2023: My Predictions, Tips & Strategies 17:41

1+ y ago17:41

17:41

Episode 148 of the Product Powerhouse podcast, hosted by Erin Alexander, is all about marketing strategies for small business owners in 2023. Here are the key takeaways: Repurposing and reusing content is the way to go if you want to make the most out of your limited resources. Personalization and segmentation in marketing are crucial for connectin…

1
Why it's important to be the number 1 hype woman for your small business with Robyn Clark 47:43

1+ y ago47:43

47:43

On this episode of the Product Powerhouse Podcast we are talking about the importance of being your number 1 hype woman for your small business with Robyn Clark from Jewelry Business Academy. Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with …

1
12 Ways to Promote Your Product-Business Without Social Media 25:43

1+ y ago25:43

25:43

In episode 146 of the Product Powerhouse Podcast we are discussing marketing strategies outside of social media. The episode is aimed at business owners who feel overwhelmed by the amount of content they need to create for social media. The host highlights the importance of diversifying marketing strategies to mitigate the risk of relying solely on…

1
Learn how to better communicate and connect with your real customers with Monica Sharma-Patnekar 29:46

1+ y ago29:46

29:46

In this episode of the Product Powerhouse podcast, Monica Sharma Patnekar from Business with Monica, and I chat about how you can better communicate and connect with your real customers. She discusses the importance of understanding your customer's desires, actions, and demographics, and what delights them as buyers, and how to use this information…

1
How Pinterest can help you increase traffic to your site and make more money with Kate Ahl 40:37

1+ y ago40:37

40:37

In episode 144 of the Product Powerhouse podcast, we welcome Kate Ahl, founder of Simple Pin Media, to discuss how Pinterest can help you increase traffic to your site and make more money. Kate starts by explaining how Pinterest works as marketing platform and how it's different from social media platforms like Instagram. She explains the different…

1
How to create really effective systems and processes in your handmade business with Khadirah Muhammad 33:18

1+ y ago33:18

33:18

Welcome to episode 143 of the Product Powerhouse podcast! Today, we have an amazing guest, Khadirah Muhammad, joining us from SuccesswithSystem.com to talk about creating systems and processes for your business. Khadirah emphasizes the importance of documenting the day-to-day tasks you do in your business for a week or two. By doing so, you can ide…

1
Considering a Shopify Redesign? The REAL Benefits Of Updating your E-Commerce Shop 25:02

1+ y ago25:02

25:02

In this episode, we'll discuss why updating your e-commerce shop through a redesign using Shopify can have significant business benefits beyond just making your site look better. We'll cover the top benefits of a redesign and how they can help you increase sales and customer satisfaction. Benefits of a Redesign: Improved User Experience: A redesign…

1
Ignore these 6 Common Myths About Running a Shopify Website 18:42

1+ y ago18:42

18:42

On this episode of the Product Powerhouse Podcast we are talking about 6 common myths that are going around about running a Shopify store. Build your Shopify BOOTCAMP in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. Join me at the The Ultimate Product Party (aff link) hap…

1
Find Your New Biz Bestie At The Ultimate Product Party 52:33

2y ago52:33

52:33

This week on the Product Powerhouse Podcast I’m chatting with the co-creators of The Ultimate Product Party - Allison Carter and Cat Hildner. Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the mos…

1
How to Effectively Plan Your Product Assortment for Profit with Kristin Fisher 44:41

2y ago44:41

44:41

Episode 139 of the Product Powerhouse podcast is all about how to effectively plan your product assortment for maximum profits with Kristin Fisher from BOCU. Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. Join me at the The Ultimate Product Part…

1
Simple Ways to Build Customer Loyalty in Your Product Business with Kerrie Fitzgerald 33:48

2y ago33:48

33:48

This week, episode 138 of the Product Powerhouse Podcast is about creating brand loyalty in your product based business! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, my guest Kerri Fitzgerald …

1
Why Building Your Brand Is Crucial for Long Term Business Success with Kristina Schlegel from Make Bake 47:30

2y ago47:30

47:30

In this episode, the host speaks with Kristina Schlegel, CEO and Founder of Make Bake, about how she transitioned from a career in tech product development to starting a successful CPG baking business and food craft business. Kristina shares how she bootstrapped her way to building a strong brand foundation and how this helped her to grow her busin…

1
How to set business goals that actually feel good with Carley Zuercher 25:31

2y ago25:31

25:31

Every year I find myself setting a random-ish revenue goal for business, which is always based on a percentage of growth from the previous year. I never really set goals beyond that because I always feel like I’m setting goals wrong. If that sounds like you, then listen up… This week episode 136 of the Product Powerhouse Podcast is about how to set…

1
The 3 most important types of product photography you need for your Shopify website with Michelle Fiorello from Vision Balm 28:41

2y ago28:41

28:41

One of the most important parts of your Shopify store are the photos of your products! Having amazing photography will help your business thrive. This week, episode 135 of the Product Powerhouse Podcast is about the 3 main types of product photography you should have on your website. Build your Shopify store in just 14 days. This roadmap walks you …

1
Ecommerce Analytics to NOT Ignore, and What They Mean in Your Business 24:01

2y ago24:01

24:01

Support the show Connect with Erin: Product Powerhouse Community Instagram DIY Shopify Course Product Powerhouse WebsiteKirjoittanut Erin Alexander

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3 Reasons to Outsource Order Fulfillment for Women Owned Businesses Laura Kockler from Sub SupportHer 29:01

2y ago29:01

29:01

If you’ve ever wondered what it’s like working with a fulfillment center as a small product based business this episode is for you. This week, episode 133 of the Product Powerhouse Podcast is about working with a fulfillment center for women owned product business, especially for subscription box owners! Build your Shopify store in just 14 days. Th…

1
How to Goal Set for 2023 in One Business Day 20:12

2y ago20:12

20:12

As we head into a new year, it’s important to think about what you’d like to see in your life and business in 2023. I know this season can be busy, so it’s important that you take time when you can to plan. This week, episode 132 of the Product Powerhouse Podcast is about how to goal set for 2023 in just one day! Build your Shopify store in just 14…

1
Tackling Self-Doubt as a Creative and Run your Small Business with Ease with Cayce Eastwood 27:25

2y ago27:25

27:25

As business owners, it’s easy to get caught up in our perfectionism and feelings of imposter syndrome. It can be difficult to put ourselves out there and promote our products to potential customers. This week, episode 131 of the Product Powerhouse Podcast is about working through self-doubt and running your product shop with ease! Build your Shopif…

1
How Product-Based Businesses Can Increase Sales with TikTok 21:22

2y ago21:22

21:22

TikTok is here to stay, and even though the platform might not be for everyone, it’s important that we cover some of the foundational strategies that product shops can use to grow their following and increase sales. It’s a marketing channel for your business. You don’t have to love it for it to be powerful. This week, episode 130 of the Product Pow…

1
Using Video Ads to Grow your Product Business with Lauren Schwartz 21:42

2y ago21:42

21:42

I’m sure you’ve heard that video is where you need to focus in order to grow your product business. While that might be true, it can feel very overwhelming to have to focus solely on video, especially when you are already spending time creating your products and taking photos of them. This week, episode 129 of the Product Powerhouse Podcast is abou…

1
The Five Seasons of your Product Business 18:40

2y ago18:40

18:40

Growing a business often feels like working on a puzzle with the pieces upside down. We can piece together the edges and the corners, but filling in the middle feels like a shot in the dark. By using the seasons of your business as a guide, I’m hoping to help you understand where you are and what things you need to do to get to the next season. Thi…

1
Increase your Product Profit Margins with Katie Hunt of Proof to Product 42:48

2y ago42:48

42:48

Now more than ever, product shops need to be looking at their pricing and adjusting them. Between the pandemic and supply chain issues, you are paying more for raw materials and packaging materials than you ever did before. Looking at the numbers and data will help you make better pricing decisions. This week, episode 127 of the Product Powerhouse …

1
Self-Care for Shop Owners through the Holiday Season 22:09

2y ago22:09

22:09

We all need to remember to take care of ourselves, especially around the holiday season. With the holidays being the busiest time of the year for shop owners, it’s important that we don’t burn out or dread what could be a great season. This week, episode 126 of the Product Powerhouse Podcast is about self-care for show owners through the holiday se…

1
How to Launch Your Shopify Store in 14 Days 25:03

2y ago25:03

25:03

The number one question I get asked is how long does it actually take to DIY build and design your own Shopify Store? I have seen those Youtube videos that boost that they’ll show you how to launch your shop in just a few hours, but they end up lackluster. If you poured your heart and soul into creating an incredible product, why would you rush to …

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Getting your Small Business into Gift Guides for the Holidays with Allison Carter 37:53

2y ago37:53

37:53

As a shop, you want to get your products in front of the right people this holiday season. This week's guest shares everything you need to know on the PR side to grow your sales by pitching to be featured by bloggers and influencers. Episode 124 of the Product Powerhouse Podcast is about getting your small business into gift guides for the holidays…

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Using Unique Ads To Boost Profitability During The Holidays with Hattie Dunstan 36:32

2y ago36:32

36:32

With the holiday season quickly approaching, I want to ensure you have everything you need for both business and personal success. Now is a great time to start testing and trying new things so you can collect the data at a quicker rate. This week, episode 123 of the Product Powerhouse Podcast is about using unique ads to boost profitability during …

1
Updating Your Shopify Store for the Holidays 28:09

2y ago28:09

28:09

In order to prepare for the holidays, there are things you need to be doing on your website. These will help you have a smoother season by ironing out customer service details, increasing your average order value, and more. This week, episode 122 of the Product Powerhouse Podcast is about updating your Shopify store in time for the holidays! Downlo…

1
Inflation & Your Small Business: How to Keep Your Business Afloat through Economic Changes 16:40

2y ago16:40

16:40

If you’re like me, you are probably cringing every time you pull up to the gas station. Prices are increasing everywhere, and you probably feel this inflation in the costs of the materials used to create, design, and ship your products. This week, episode 121 of the Product Powerhouse Podcast is about how to keep your product business afloat throug…

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Building your eCommerce Website on WordPress with Rebecca Inkrote 35:54

2y ago35:54

35:54

As you probably know, I use Shopify when building out an eCommerce website, but we all know that there are other options out there that might be a better fit, depending on the business. This week, episode 120 of the Product Powerhouse Podcast is about building your eCommerce website on WordPress! Get ready for the only virtual summit that will help…

1
Three Mistakes That Make Your Holidays More Stressful 29:50

2y ago29:50

29:50

The holiday sales season is so busy! November and December are the two most significant months in retail. In 2021, retailers brought in 33.9 Billion dollars in online sales between Thanksgiving Day and Cyber Monday. Generally speaking, the holiday sales season can account for up to 30% of a business’s revenue for the entire year. As crazy as those …

1
Three Things You Need to Set Up Your eCommerce Website 26:14

2y ago26:14

26:14

When you are starting an eCommerce product-based business, it sounds really simple and seems fun during the planning. Once you need to set up the storefront, it doesn’t always line up with the fun of dreaming up your product business. We get it. This week, episode 118 of the Product Powerhouse Podcast is about three things you need to set up your e…

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