The eCommerce Profits Podcast features top founders and experts in the e-commerce industry and takes an in-depth look at the struggles & successes in growing eCommerce brands profitably.
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This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
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Going Beyond is a podcast on resilience and the challenges that an entrepreneur faces with their business. We look at the inner workings of creativity and problem-solving as we discuss this with our guests and experts.
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A high-seas vino-centric video series showcasing a wide variety of Napa Valley's saltiest characters including vintners, brewers, distillers, restaurateurs, mixologists and other interesting wine & food personalities expounding insider tales of the treasures and bounty found within the Napa valley. Directed by Judd Finkelstein. Music by Gordon Lustig.
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Welcome to "BOXING BROS" Where we give our unbiased opinion on the greatest sport ever... Boxing!!!
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71. Signs Your Agency is the Right or Wrong Fit w. David Lawrence
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“It’s not about finding the best agency - it’s about finding the best agency for you.” With the thousands of agencies in Australia finding the right partner for your needs is becoming trickier each year. Host James Lawrence and Co-Founder of Rocket Agency, David Lawrence discuss critical signs that indicate whether a client and agency is the right …
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Who do you miss more Haney or Ryan, Ennis to move up and face Madrimov or Bohachuk, Inoue stops Doheny, Ben Whittaker will headline in America, Simon Jordan and Hearn debate AJ's chin, DDD talks trash ...
1:47:16
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70. Countdown to 2025: What Marketers Need to Kick-off w. Sachin Rajah
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2024 has been a whirlwind for the marketing landscape - privacy laws are changing, paid media targeting has become more challenging, and measurement and attribution are getting increasingly complex by the day. Host James Lawrence and Director of Client Services at Rocket Agency, Sachin Rajah discuss what marketers must do now to set themselves up f…
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Was Mayweather-Gotti worth the money, Shakur signs with Matchroom, Shakurs speaks about the pressure of remaining undefeated, Tank Davis vs Rayo Valenzuela, Will Mike Tyson KO Jake Paul, Brian Norman Jr ...
1:28:11
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Devin Haney Punches a Ryan Garcia fan, Turki wants a Haney-Garcia rematch, Eddie Hearn and Frank Warren 5v5 rematch, Anthony Joshua recalls sparring Tyson Fury, Michael Hunter says he would stop Bakole ...
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69. How Marketers Can Run Better Pitches w. Darren Woolley
56:39
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The process for inviting agency pitches is still that of the Mad Men era, despite the industry evolving considerably over the past 50 years. Host James Lawrence chats with Darren Woolley, CEO of marketing management consultancy Trinity P3, about how in-house marketers can run better pitches, the issues with the traditional pitch process, and the im…
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Was Bohachuk robbed, Oritz Says he wants Spence or Fundora, Turki & Canelo take jabs at each other, Turki refuses to work with Tim Tszyu, TC mocks Eddie Hearn, Usyk picks AJ to beat DDD, Bakole gets hero ...
2:06:12
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Crawford beats Madrimov, Should Crawford fight Canelo, Did Rayo do enough to take the title from Cruz, Did Miller deserve the decision over Ruiz, Bakole puts Big Baby to sleep, Is Morrell a serious threat ...
47:11
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68. Content Marketing in the Age of AI w. Marcus Sheridan
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51:36
The latest AI tools have made it easier than ever to generate content; however, it’s often at the risk of mediocrity. To stand out, your content needs to resonate with your audience and make them feel heard and understood. Host James Lawrence revisits his discussion with Marcus Sheridan, author of New York Times best-seller, 'They Ask, You Answer,'…
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Del Boy Upsets Joyce, Is Joyce Finished, Usyk Says Fury Was His Toughest fight, Usyk Gets Standing O at the O2, Shields 2nd Rd KO, Who Is The GWOAT, Did Shakur Ask For 30 Mil, What Advantages Does DDD ...
2:45:58
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Jake Challenges Alex Pereira, Serrano-Taylor rematch, Is Loma a ducking Tank, Froch settles feud with AJ, Is "DDD" Do Drugs Discreetly being tested, Joyce-Chisora
1:34:05
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67. Building Brand Identity Through Sound w. Ralph van Dijk and Ramesh Sathiah
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Sound in marketing is much more than just a jingle - it is a powerful asset that influences consumer behaviour and builds long-term brand recognition. Ralph van Dijk and Ramesh Sathiah, Founders of Resonance Sonic Branding, talk about the process of creating a sonic identity, the importance of having distinguishable audio assets, and how even small…
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Should Crawford be worried about Jaron Ennis, Does Hearn really believe Madrimov will beat Crawford, Shakur earns the name Twitterson, Ryan Garcia's Ex says he's on Shrooms, Are Joshua's best days behind ...
1:35:54
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Is Shakur Stevenson boring or unfairly criticized, Loma is willing to step aside so Tank can fight Shakur, Boxing Community takes to Twitter to report O'Shaquie Foster got robbed, Has Tyson Fury lost his ...
1:57:53
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66. How To Fix A Failing Campaign w. Sachin Rajah
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Diagnosing and fixing underperforming campaigns is both an art and a science that can break your marketing strategy if done incorrectly. Sachin Rajah, Director of Client Services at Rocket Agency and Host James Lawrence discuss the significance of tracking and data accuracy, the role of creative in campaign success, audience targeting, and leveragi…
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Should Estrada activate rematch clause, Is Inoue vs Bam a fantasy fight or inevitable, Bob Arum not happy with Teofimo's performance against Claggett, Teo Calls out Pitbull Cruz, Anthony Joshua questions ...
2:11:35
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NYSAC gives Haney his 0 back but do you see him as undefeated, Was Eddie Hearn wrong from not bidding on Haney-Martin, Haney Plans to Sue Ryan Garcia after failed purse bid, Fury says the Usyk fight was ...
1:42:19
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From Luxury Media to Pet Tech and Scaling MyPetGo on $0 CAC with Richard Nilsson
59:50
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Welcome back to the eCommerce Profits Podcast! In today's episode, I'm excited to dive deep with Richard Nilsson, the CEO and founder of MyPetGo. Richard transitioned from the tumultuous world of digital media to revolutionize the pet industry with innovative technologies and partnerships. Key Highlights: - Journey from Media to Pet Tech: Richard n…
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65. eCommerce Lifecycle Marketing in 2024 w. Joshua Chin
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Strategic lifecycle marketing is the cornerstone of a thriving eCommerce business, especially as the digital landscape evolves with AI advancements and privacy updates. Engaging and retaining customers has never been more crucial. Joshua Chin, Founder of Chronos Agency, breaks down lifecycle marketing, offering key insights on leveraging customer d…
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Tank KO's Lil Buddy Frank, Liam Paro Upsets Subriel Matias, Eddie Hearn Homecoming Fights, David Benavidez Subpar Performance, Upsets at 140, Caleb Plant Throws Drink at Ryan, Anthony Joshua Named #1 Contender ...
1:44:18
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Will Tank KO Frank, Can Subriel Stop Paro, Telli Swift Gets TRO On Wilder, AJ To Fight DDD, Will Inoue Fight Shu Shu, Benavidez at 175, Manny Pacquiao coming back for Mario Berrios, Ryan Garcia Arrested ...
2:11:49
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64. AI in Marketing: Hype vs. Reality w. David Lawrence
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Bold claims have been made about AI revolutionising how marketing is done, potentially eliminating millions of marketing jobs worldwide. As we approach mid-2024, David Lawrence and James Lawrence delve into the impact of AI on the Australian marketing landscape. David advocates for a balanced approach, embracing new technologies with a dose of heal…
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5vs5 Reactions, Zhang bangs Wilder, Should Wilder retire, Dubois stops Hrgovic, Who Should AJ fight next,Did Ball do enough to take Ford's title, Bivol gets a KO, Tyson-Paul postponed, Bill Haney takes ...
2:00:34
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5v5 Edition| Catterall Gets Revenge On Josh Taylor, Bob Arum Bashes The BBBofC, Usyk's Best win, Is Devin Haney Still Undefeated?, Wilder vs Zhang, Dubois vs Hrgovic
1:44:02
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63. Project Management for Marketers w. Gavin Watson
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32:49
Collaboration and communication are the key drivers for any successful marketing team to function. Gavin Watson, Senior Industry Lead for Marketing at monday.com, reveals how businesses are using the visibility and integration tools in project management tech to improve team efficiency and streamline marketing projects. Guest: Gavin Watson is the S…
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Usyk Dethrones Fury, Did Usyk Use An Inhaler To Beat Fury, Who Did Better Against Usyk, Tyson Fury or Anthony Joshua, Usyk-Fury Rematch, Josh Taylor-Jack Catterall Predictions, & More!
1:51:50
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Wiil Usyk Become A GOAT, Is Fury Overrated, Loma For Undisputed, Bill Haney Breaks Silence On Ryan's Positive Test
38:39
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38:39
Send us a text Gee Forever! It's the Boxing Bros!!!Kirjoittanut Boxing Bros
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62. Measuring the Impact of Your Marketing w. Paul Sinkinson
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39:40
Understanding your user journey and tracking their path to purchase is vital when forming a strategy and allocating your marketing budget to appropriate channels. Paul Sinkinson shares how the best marketers use data, creative assets, and AI to make smart marketing decisions. Guest: Paul Sinkinson is the Managing Director of Sydney-based global mar…
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Canelo Schools Munguia, R.Garcia Positive Test, Haney Avoids Rematch, Tank or Frank, & More
1:45:54
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Send us a text We're Back! Gee Forever!!! #canelo #saulalvarez #devinhaney #ryangarcia #gervontadavis #frankmartin #tank #arturbeterbiev #dmitrybivolKirjoittanut Boxing Bros
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61. The Importance of First-Party Data w. David Lawrence
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Google, Meta, and other platforms are going cookie-less, making it increasingly difficult for marketers to access third-party data and reach their audience in an impactful way. David Lawrence, Co-Founder of Rocket Agency talks about the importance of using first-party data to stay competitive; through personalized targeting, greater alignment with …
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60. Rise of the Fractional CMO w. Taz Bareham & Danielle Stitt
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Fractional CMOs can be a game-changer for many businesses; diagnosing key problems, pivoting strategy, and reshifting team dynamics. Experienced Fractional CMOs, Taz Bareham and Danielle Stitt, share how they help businesses develop successful long-term marketing strategies and achieve their business goals. Guests: Taz Bareham and Danielle Stitt ar…
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59. Short-Form Video Secrets: Crack the Code on TikTok, Reels, and Shorts w. Edwin Smith
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With TikTok, Instagram Reels and YouTube Shorts dominating the organic social space, short form video is vital to reach large audiences and create an engaging brand image. Edwin Smith, Founder and CEO of The Social Sandwich, gives practical advice on how your brand can dominate on social platforms. Guest: Edwin is the Founder and CEO of The Social …
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58. Marketing for Change: Smashing Stereotypes & Shaping Culture w. Cindy Gallop
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Marketing and advertising shape people’s attitudes, mindsets and behaviour. Yet, the advertising industry has historically relied on stereotypes. Cindy Gallop challenges marketers to reinvent what is aspirational, and use marketing as a lever to lead a positive change in society. She challenges adland’s obsession with sexism and ageism, highlights …
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57. Understanding Google Consent Mode & Facebook CAPI w. Sachin Rajah
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Google and Facebook are taking big strides this year to address users’ core privacy concerns, including Google Consent Mode mandatory from March 2024, and the introduction of Facebook Conversion API (CAPI). Sachin Rajah discusses what this means, and how to comply so that your marketing performance isn’t negatively impacted. Guest: Sachin Rajar is …
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Episode 200: WBC orders Benavidez to fight Canelo, Keyshawn put hands on Teofimo Sr, Matias didn't sign with Top Rank because no Teo guarantee, Thurman's chances of beating Tszyu, Berlanga a potential ...
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56. Career Advice, AI and the Future of Marketing w. Hubspot's Kat Warboys
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43:09
Hubspot is one of the leading software brands for inbound marketing, sales, and customer service. Kat Warboys, Senior Marketing Director for Hubspot’s APAC region, discusses inbound strategy, how AI is impacting content creation, and the rapidly changing nature of marketing as it pertains to digital. Guest: Kat Warboys is the APAC Marketing Directo…
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Did Ortiz Out Box or Run From Teofimo? The Challenger Must "TAKE" The Title From The Champ! Does Ortiz Deserve A Rematch? Team Haney vs Garcia altercation, Tank offered $15M to fight Benn, Matias fights ...
2:30:37
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Haney clowns Conor Benn, Buatsi earns title shot, Ben Whittaker's showboating, Fury staged injury? Fury checks Kilmas, Rolly ignores Matias, Thurman's Mexican comments, Shakur Snore retires, Teofimo vs ...
2:18:10
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55. How to Find the Right Agency For Your Business w. Drew McLellan
37:21
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37:21
How do you go about finding a new marketing agency, and how do you know if they’re the right fit for your business? With experience on both client and agency side, Drew McLellan, CEO of the Agency Management Institute shares how to best approach the agency procurement process. Guest: Drew McLellan has worked in advertising for 25+ years and started…
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Munguia's victory over Ryder, is Munguia or Benavidez harder for Canelo? Rolly vs. Teofimo sparring, Thurman vs. Tszyu Headlines card, Lubin robs Haney for kicks, more Fury antics, Hitchins did petition ...
1:13:43
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Mayer gets robbed in Liverpool, Rollies vs Cruz? Is Lennox hating on AJ again? A-game against Fury, Turki Alalshikh wants Tank vs Haney, and winner of Bivol-Beterbiev vs Opetaia, Wilder's comeback opponent ...
2:04:58
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54. Answering Your Marketing Questions for 2024 w. Kayley Melham
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James Lawrence answers your top 9 questions for marketing in 2024: What channels should you be playing in? What are the biggest challenges facing marketers? How are customer journeys changing and how can you measure results? Listen now. Guest: Kayley is the Marketing Coordinator at Rocket Agency, and works with the team to deliver insightful and in…
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Beterbiev hands Callum his 1st KO defeat, Beterbiev's atypical findings, Mayweather announces Ryan vs Rollies, ignoring Subriel Matias, TC vs Spence 2 canceled, trans boxers able to compete, Natasha Jonas ...
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Should Tony Weeks be stopped? OG Ismael Barroso impressive KO, Joshua vs. Ngannou or Wilder, can Wilder KO Zhang? Fury takes shots at Usyk, Ryan no longer wants the Devin fight, Beterbiev vs. Smith predictions ...
1:40:11
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(Repeat) Balancing Brand and Performance w. Lindsay Rogers + Tristan Velasco
40:53
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Three agency founders discuss how marketers should balance brand building vs performance marketing, the value of creating a long-term marketing strategy and how to educate stakeholders on the role and relationship between longer-term and shorter-term marketing activities. As well as the importance of telling a story to effectively connect with your…
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The Day of Reckoning Recap Episode: Anthony Joshua vs. Otto Wallin, Deontay Wilder vs. Joseph Parker, Daniel Dubios vs. Jarrel Miller, Inoue vs Tapales Predictions, and much more!
3:38:56
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(Repeat) What You Need To Know About SEO in 2023 w. Daniel Costa
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With organic visits driving over half of online traffic to websites, your business must have a solid SEO strategy to compete in search results. Daniel Costa, Head of SEO at Rocket, discusses SEO trends in 2023 and the top 10 actions you need to take this year to succeed. Guest: Daniel Costa is an experienced Search Engine Optimization Consultant wi…
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Day of Reckoning Predictions, Jake Paul KO controversy, Colbert done dirty, Tank vs. Haney dispute, AJ's mentality, man drops Claressa, Bam Rodriguez exciting lil man victory, and much more!
3:32:49
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53. How to Start a Podcast w. Kayley Melham
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Need help starting a podcast? This episode details the best way to coordinate guests, where you should stream for listeners, the process of setting up an episode and how to measure success. Kayley Melham, producer of the Smarter Marketer podcast gives a detailed guide on all you need to know about setting up a podcast. Guest: Kayley is the Marketin…
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