A last-minute party with no menu inspiration. A kitchen with no space. A toddler who will only eat buttered pasta. Name your dinner emergency—Bon Appétit is here to help. Dinner SOS is the podcast where we answer desperate home cooks' cries for help. In every episode, food director Chris Morocco and a rotating cast of cooking experts tackle a highly specific conundrum and present two solutions. The caller will pick one, cook through it, and let us know if we successfully helped rescue dinner ...
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Sisällön tarjoaa Bourbon Pursuit. Bourbon Pursuit tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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479 - Public Relations: The Not So Hidden Side of Bourbon with Dave Karraker of Raptor PR
MP3•Jakson koti
Manage episode 439488595 series 69890
Sisällön tarjoaa Bourbon Pursuit. Bourbon Pursuit tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
One thing I love about what we do in this show is that we continue to explore new and interesting angles of the bourbon world. And one that always gets overlooked is the role of public relations. All major corporations have contracts with PR firms where it's their responsibility to get eyeballs on every new release, get butts in seats at events, and make some kind of commotion about their whiskey. To explore this topic, I've invited Dave Karrakur on the show. He's an industry veteran who has done PR his entire career at places like Sega and Campari but has now ventured off on his own with Raptor Communications. We talk about the stress that PR feels when it comes time to put out a new release, how to get it in front of the right audience and get words in articles like Forbes, and how do you response to a client when something just completely flops.
Show Notes:
…
continue reading
Show Notes:
- 00:00-Introduction and the Role of PR in the Bourbon Industry
- 06:28-Exploring a New Angle: Public Relations in the Bourbon World
- 10:26-Guest's Background in PR and the Drinks Business
- 18:55-The Need for PR and Creating a Compelling Narrative
- 25:25-Navigating the Changing Media Landscape
- 31:39-Rising Above the Clutter: Detail and Engagement
- 32:35-Building Whiskey Brands through PR
- 34:02-Measuring the Impact of PR
- 35:00-The Value of Third-Party Endorsements
- 37:16-Building Relationships with Journalists and Influencers
- 39:32-Navigating Social Media Platforms for Whiskey Marketing
- 44:11-Distribution Challenges and On-Shelf Presence
- 46:04-Strategies for Sending Samples to Reviewers
- 48:55-Maintaining a Cadence of PR Activities
- 50:17-Dealing with Negative Reviews
- 55:03-The Complex and Stressful Nature of Whiskey PR
- Support this podcast on Patreon
907 jaksoa
MP3•Jakson koti
Manage episode 439488595 series 69890
Sisällön tarjoaa Bourbon Pursuit. Bourbon Pursuit tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
One thing I love about what we do in this show is that we continue to explore new and interesting angles of the bourbon world. And one that always gets overlooked is the role of public relations. All major corporations have contracts with PR firms where it's their responsibility to get eyeballs on every new release, get butts in seats at events, and make some kind of commotion about their whiskey. To explore this topic, I've invited Dave Karrakur on the show. He's an industry veteran who has done PR his entire career at places like Sega and Campari but has now ventured off on his own with Raptor Communications. We talk about the stress that PR feels when it comes time to put out a new release, how to get it in front of the right audience and get words in articles like Forbes, and how do you response to a client when something just completely flops.
Show Notes:
…
continue reading
Show Notes:
- 00:00-Introduction and the Role of PR in the Bourbon Industry
- 06:28-Exploring a New Angle: Public Relations in the Bourbon World
- 10:26-Guest's Background in PR and the Drinks Business
- 18:55-The Need for PR and Creating a Compelling Narrative
- 25:25-Navigating the Changing Media Landscape
- 31:39-Rising Above the Clutter: Detail and Engagement
- 32:35-Building Whiskey Brands through PR
- 34:02-Measuring the Impact of PR
- 35:00-The Value of Third-Party Endorsements
- 37:16-Building Relationships with Journalists and Influencers
- 39:32-Navigating Social Media Platforms for Whiskey Marketing
- 44:11-Distribution Challenges and On-Shelf Presence
- 46:04-Strategies for Sending Samples to Reviewers
- 48:55-Maintaining a Cadence of PR Activities
- 50:17-Dealing with Negative Reviews
- 55:03-The Complex and Stressful Nature of Whiskey PR
- Support this podcast on Patreon
907 jaksoa
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