The Most Important Position In The Gym

Built To Grow Fitness Business

When was the last time you focused on your gym's delta? Last week? Last month? You can't remember?

Most gym owners don't have enough time to focus on actual growth because they're too busy putting out everyday fires. Yes, all that grind and constant involvement may feel productive, but it's actually an obstacle that sabotages business scaling.

It's ironic, but many gym owners spend most of their time handling tasks that could easily be delegated. So, the turning point for a gym can be handing over the reins to a qualified director.

A strong director can oversee operations, manage staff, and drive growth – allowing you to focus on bigger-picture strategies. Without this role in place, you're stuck in the grind of everyday responsibilities, making it impossible to step away.

In this episode, Tim and his fitness director, Zach, pull back the curtain on how their owner-director relationship works.

They share why giving a fitness director full autonomy allows a gym to run smoothly while also freeing the owner to focus on higher-level strategies. Zach explains what it's like to manage operations, train staff, and drive sales – all responsibilities that once fell on Tim's shoulders.

Tune in as Tim and Zach share how they achieved both operational success and room for business growth.

Let's dive in!

Key Takeaways:

• Intro (00:00)
• Why gym owners hold too much control (01:30)
• Director’s duties: management, sales, operations (04:49)
• Empowering directors boosts business growth (09:09)
• Fitness directors must master communication with gym owners (11:27)
• Remove yourself from daily operations (13:41)
• Best DISC personality types – gym owners vs. fitness directors (15:24)
• Creating the right environment for a great fitness director (18:29)
• The key role of a competent director in selling your gym (24:11)

Additional Resources:

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix

- SOP in a Day Workshop

- An app designed for semi-private training - Semi Private Pro

- Check out our Switch to Semi-Private course

- Business Accelerator Program

- Learn more about The Iron Circle

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