Great Clips: Leveraging the Power of a Viral Campaign and Building a Path to Customer Loyalty

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Founded in 1982 in Minneapolis, MN, Great Clips, Inc. counts more than 4,400 salons in the U.S. and Canada. The brand is 100% franchisee-owned and is the largest salon brand in the world, employing over 28,000 stylists. The brand prides itself on fast and convenient walk-in haircare services and allows online check-in to minimize the time customers spend in the waiting room.

Just prior to the 2024 Super Bowl, Great Clips and mobility manufacturer Kawasaki partnered in a campaign featuring Kawasaki’s RIDGE® side x side while tapping into the power of a legendary haircut.

Mark Johnson, CEO of Loyalty360, spoke with Lisa Hake, the Vice President of Marketing and Communications at Great Clips, about the fun promotion with Kawasaki, collecting zero-party data, and building a path to loyalty.
Watch the full interview here: https://youtu.be/er1rcH8OJhs

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1. Great Clips: Leveraging the Power of a Viral Campaign and Building a Path to Customer Loyalty (00:00:00)

2. Innovative Marketing Strategies Drive Customer Loyalty (00:00:05)

3. Driving Loyalty Through Fun Engagement (00:10:27)

4. Customer Loyalty and Personal Inspiration (00:14:46)