Pure Barre: Forming Strategic Partnerships, Leveraging Customer Data, and Amplifying Brand Awareness

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A part of Xponential Fitness, a large global franchise group of boutique fitness brands across verticals including pilates, barre, cycling, rowing, dance, yoga, and more, Pure Barre is a barre-focused franchise boasting over 600 wellness studios across the U.S. and Canada. Thousands of members of all fitness levels enjoy Pure Barre’s low-impact classes every day in support of strength, cardio, and flexibility goals. A standout in barre and fitness boutiques, Pure Barre ranks in Entrepreneur Magazine’s Franchise 500 List each year.

Mark Johnson, CEO of Loyalty360, spoke with Caroline Linton, CMO of Pure Barre, about forming strategic partnerships, leveraging the power of fitness challenges to increase engagement, and the brand’s recently launched ClassPointsTM program on the Pure Barre app.
Watch the full interview here: https://youtu.be/oQh4WCAE_lw

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1. Pure Barre: Forming Strategic Partnerships, Leveraging Customer Data, and Amplifying Brand Awareness (00:00:00)

2. Customer Loyalty and Fitness Trends (00:00:05)

3. Enhancing Customer Loyalty Strategies (00:12:15)

4. Customer Loyalty and Personalization Strategies (00:17:50)