373: Tips On Starting A Private Pay Group Practice - Dr. Adam Assoian

Selling the Couch

Today’s topic is one we’ve danced around but never tackled head-on. We’re covering the transition from being a solo practitioner to a private pay group practice. There are many things to consider in making this shift, and today’s guest shares an open and honest look at his experience. Join us!

Our Featured Guest

Dr. Adam Assoian

Dr. Adam Assoian is a licensed clinical psychologist and the owner of Ally Psychological Services. His full private-pay group practice began in 2019 and now employs more than eight clinicians. They experienced their busiest month this past summer when there is traditionally a seasonal slowdown. Adam joins us to share his transition from solo practitioner to private practice group practice and why he did not go the insurance route, which is seen as the “safer” move. We get Adam’s take on logistical tips about finding office space, finding clients, marketing, and payment options. Our conversation wraps up with a discussion of sustainability during uncertain economic situations.

Adam’s Website: Ally Psych

You’ll Learn:

• An overview of Ally Psych’s growth over the last five years
• Factors in Adam’s decision to be private pay vs. insurance
• Tips on maintaining a “people over profits” mentality
• Considerations in choosing a physical space and location for an office
• The importance in figuring out the numbers for sustainability in a group practice
• Adam’s commitment to prioritizing the comfort of the client as part of the entire therapy experience
• Adam’s perspective on what his clinicians charge for therapy services
• The biggest stressor for Adam as a practice owner
• Factors in Adam’s diversified marketing approach
• The importance of networking relationships and referrals
• Common mistakes therapists make in this transition
• Adam’s structure for accepting payments at Ally Psych
• How Adam prepares for sustainability in his practice during seasonal slowdowns and an uncertain economy

Resources:

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Mentioned in this episode:

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If you are a seasoned therapist, and you are wanting to move from clinical to online course income, we actually have a specific mastermind for therapists who are doing this. We meet together to build and grow and scale our online courses. You can learn more about that mastermind over at https://sellingthecouch.com/mastermind.

Try Alma!

Building and managing the practice you want can be challenging. That’s why Alma offers tools and resources to help you build not just any practice, but your private practice. They’ll help you navigate insurance, access referrals that are the right fit for you, and efficiently manage administrative tasks — so you can spend less time on the details, and more time delivering great care. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma (Special offer for STC listeners through link.)