550: The Science of Persuasion | Vanessa Bohns


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It can be difficult to grasp how much power of persuasion we actually have, or how to wield it wisely.

In today’s episode we look at science-based strategies for observing the effect we have on others, and how to better deal with our fear of rejection, and asking for favors.

Vanessa Bohns is a social psychologist and a professor of organizational behavior at Cornell University. She is the author of You Have More Influence Than You Think: How We Underestimate Our Power of Persuasion, and Why it Matters.

In this episode we talk about:

  • How much we often underestimate our own influence
  • Why it’s so hard to say no
  • Why people are paying attention to us more than we think
  • The impact of asking for things in-person
  • The responsibility that comes with being in a position of power
  • What it means to experience your own influence
  • And how we can be more aware of the influence we have

Full Shownotes: https://www.tenpercent.com/podcast-episode/vanessa-bohns-550

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