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The Secrets Of A Truly Sustainable Studio with Deb Flashenberg
Manage episode 304899147 series 2680515
In today’s episode, Deb Flashenberg, founder of the Prenatal Yoga Center in NYC shares the secrets behind how she built, and maintained a sustainable business over almost 20 years - even while many other yoga centers have come and gone in that time. I was thrilled to speak with Deb, and shout out to Mado Hesselink (our guest on episode 72) who introduced us. Deb is not only a true expert in her field, but she is also a kick ass business woman.
PODCAST HIGHLIGHTS
- Deb’s “dirty” yoga secret
- How Deb started focusing on prenatal yoga
- How Deb started her yoga studio, even without a business background
- Deb’s approach to building a business from scratch
- How Deb successfully transitioned her in person studio, to teaching online during the pandemic
- How going online allowed Deb to grow her student base by about ⅓
- Why getting super clear on your niche can have a massive positive impact on your business
- The importance of keeping overheads low when you have a physical space
- How Deb built an incredible team to support and grow her business
- How Deb decided to take the leap, and hire her first studio manager
- The biggest lessons & biggest mistakes Deb has learned from working with her team
- How Deb structures her sales funnel to help new followers on Instagram, turn into students
- Why going slow is an essential element to building a sustainable business
FIND DEB FLASHENBERG
FIND CORA
For links & resources mentioned in this episode go to www.corageroux.com/episode87
130 jaksoa
Manage episode 304899147 series 2680515
In today’s episode, Deb Flashenberg, founder of the Prenatal Yoga Center in NYC shares the secrets behind how she built, and maintained a sustainable business over almost 20 years - even while many other yoga centers have come and gone in that time. I was thrilled to speak with Deb, and shout out to Mado Hesselink (our guest on episode 72) who introduced us. Deb is not only a true expert in her field, but she is also a kick ass business woman.
PODCAST HIGHLIGHTS
- Deb’s “dirty” yoga secret
- How Deb started focusing on prenatal yoga
- How Deb started her yoga studio, even without a business background
- Deb’s approach to building a business from scratch
- How Deb successfully transitioned her in person studio, to teaching online during the pandemic
- How going online allowed Deb to grow her student base by about ⅓
- Why getting super clear on your niche can have a massive positive impact on your business
- The importance of keeping overheads low when you have a physical space
- How Deb built an incredible team to support and grow her business
- How Deb decided to take the leap, and hire her first studio manager
- The biggest lessons & biggest mistakes Deb has learned from working with her team
- How Deb structures her sales funnel to help new followers on Instagram, turn into students
- Why going slow is an essential element to building a sustainable business
FIND DEB FLASHENBERG
FIND CORA
For links & resources mentioned in this episode go to www.corageroux.com/episode87
130 jaksoa
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