31. Leigh Caldwell, Founder of the Irrational Agency

Real World Behavioural Science

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A cognitive economist, Leigh has gone on a journey through psychology, experimental economics and is now on a mission to bridge the gap between what people SAY they do, and what they REALLY do…

This is a fascinating chat and will have takeaways that will spark thinking in all fields of work or study. A few of the things that we cover include.

The power of stories in gathering rich insight
Why it’s essential to have rigour behind storytelling research methodologies
Why the story you tell and meaning you create impacts product value`
The importance of bringing creativity into research and insight
System three thinking and helping people to “time travel”

Listen on whatever platform you choose:
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As ever the podcast is run in partnership with the Behavioural Science and Public Health Network (BSPHN).
You can contact Leigh at @LeighBlue on Twitter or through the Irrational Agency website: https://irrationalagency.com/

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